MKT 100 Chapter Notes -Terracycle, Target Market, Wind Power
1
MKT 100 Full Course Notes
Verified Note
1 document
Document Summary
If multiple segments you have identified are not distinctly different in their needs for the product offering, then maybe a different segmentation scheme should be considered. Less accessible segments are not necessarily lost: whether they become your target depends on you ability to find a way to reach them, eg. To overcome geographic barriers, unilever hires women in third-world countries to distribute the company"s products to rural consumers who lack access to stores. In order to be successful with your marketing strategy, it is necessary for consumers within that segment to respond positively and similarly to your marketing efforts. If the customers within that segment are not likely to respond positively and similarly to a company"s marketing efforts, then it is not an attractive segment to target. It is not already swamped by competitors, or you have found a way to stand out in a crowd.
