MGMA01H3 Study Guide - Final Guide: First Principle, Customer Relationship Management, Customer Service

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management

1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process

37) If a nation had an inflation rate of 12% per year, which of the following groups would most benefit: a) b) suppliers selling products at fixed rates on long-term contracts customers purchasing products at fixed rates on long-term contracts customers purchasing short-term at current market prices suppliers selling short-term at current market prices