COMM 100 Study Guide - Media Matters For America, Confirmation Bias, Mass Media

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6 Oct 2022
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Mass media: a broad platform to provide information. Shape how people view the world and others. New patterns of interactive media use by youth. The linear model of messages: emphasizes the effect of the media messages on the individual. Selective exposure: individuals focusing on media that favors their views and avoids other views. Confirmation bias: seeking out information to confirm beliefs on things even if they are wrong. Cultural selection: culture impacts which media we select, understanding why people seek specific media texts. Uses and gratifications: people choose media to fulfill specific needs (information, entertainment) Social identity: messages and images influence understanding of social identity. Agenda setting: the power of media coverage to influence individuals" view of the world. Cultivation theory: the idea that long-term immersion in a media environment leads to. Media hegemony: the process by which we consent to social constructions, rather than having them imposed on us.

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