MKTG6 Final: MARKETING 2- CONSUMER BEHAVIOR_ MIDTERM QUIZ
Document Summary
1. ____ the memory where information is permanently stored for later use. 2. ____ process of identifying whether we have previously encountered stimulus when re- exposed to it. 3. ____ collection decision about what constitutes appropriate behavior. 4. ____ decision made jointly by the husband and wife. 5. ____ the persistence of learning over time, via the storage and retrieval of information. 6. ____ influence delivered from an entity outside a marketing organization. 8. ____ a feeling of anxiety over whether the correct decision was made. 9. ____ influence delivered from a marketing agent, for example advertising, personal selling. 10. ____ the process of remembering or accessing what was previously stored in memory. 11. ____ abstract enduring beliefs about what is right/wrong, important, or good/bad. 12. ____ transferring information into long-term memory by processing it at deeper levels. 13. ____ the existence of a discrepancy between expectations and performance. 14. ____ input from the five senses stored temporarily in memory.
