KIN 312M Lecture Notes - Lecture 9: Longhorn Network, Arms Race
2 Nov 2016
School
Department
Course
Professor
Day 9 10/10/16: Ch 4/5 Health / Economic Development
Ch 4 Health
Marketing
Prisoner’s Dilemma of Youth Sports
● Prisoner's Dilemma of sports - focus on win/loss
○ Individual self interests and lowers level of development overall
○ Not the best outcome so you see other people do it and then you do it
■ Arms race where everyone does the thing to not produce the best
outcome
Human Resources
Key steps (hard, promote change)
● Complexity of addressing health issues through sport
● Acknowledge that sport delivery is more immediate resplitting that delivery of health
● Prove organization with resources, incentives, and recognition schemes to encourage
buy-in
● Provide training and resources that support implementation and evaluation
Leadership
Management organization change
● Key drives for change that establish a sense of urgency for change and gain support
from key stakeholders
● Active commitment from leader to turn the need for change into a vision for change
○ understanding organization challenge related to capacity, climate, and culture
○ Ex: all hockey leagues (NHL, Olympics, NCAA, etc)
● Engaging stakeholders in the change process to identify problems and develop
shared strategies for improvement
Ch 5 Economy
Economic Impact
EIA - Economic Impact Analysis
● Justifies spending money on an event/stadium
Sports Generates Increasing Revue
● Revenue streams (parking, concessions, alcohol sales, sponsorships, etc)
● Commercialization (adds at the games)
● Importance in labor market (jobs / game day/seasonal)
● Involvement of governments
Increasing revenue does not necessarily mean economic development
● Money stays in the pockets of the owns of teams/stadiums not back to the city
○ Public Stadium Financing
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Day 9 10/10/16: ch 4/5 health / economic development. Prisoner"s dilemma of sports - focus on win/loss. Individual self interests and lowers level of development overall. Not the best outcome so you see other people do it and then you do it. Arms race where everyone does the thing to not produce the best outcome. Complexity of addressing health issues through sport. Acknowledge that sport delivery is more immediate resplitting that delivery of health. Prove organization with resources, incentives, and recognition schemes to encourage buy-in. Provide training and resources that support implementation and evaluation. Key drives for change that establish a sense of urgency for change and gain support from key stakeholders. Active commitment from leader to turn the need for change into a vision for change. Understanding organization challenge related to capacity, climate, and culture. Ex: all hockey leagues (nhl, olympics, ncaa, etc) Engaging stakeholders in the change process to identify problems and develop shared strategies for improvement.
