PSYCH 280 Lecture Notes - Lecture 7: Social Influence, Minority Influence, Bridgeport, Connecticut
Document Summary
Descriptive norms: how other are actually behaving. Injunctive norms: what is acceptable and unacceptable. Sherif (1936)- formation of group norms using the autokinetic effect. Conformity- a change in behavior or beliefs to agree with others. Asch (1955)- studies of group pressure using a line judgement task. Informational influence- conformity from accepting evidence provided by other people. Look to others when we do not know the right answer. Normative influence- conformity based on a desire to fulfill others" expectations. Group size: greater group size usually produces more conformity. Unanimity: with even one dissenter, conformity decreases substantially. Cohesion: members of cohesive groups conform more. Status: if group members are high status, more conformity. Public response: people conform more when they must respond publically. Public commitment: making a public commitment to your own position. (public) compliance- yielding to a request for certain behaviors or agreement to a particular point of view while privately disagreeing.
