PSYC100 Lecture Notes - Lecture 21: Classical Conditioning, Making Money, Interrupt
5 Apr 2016
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A store has already gotten many customers to try their new yogurts, but they want to keep making money! Answer=offer a free large yogurt after an intermittent number of purchases (example of variable ratio). (review) Fixed ratio, fixed interval, variable ratio, variable interval. Gambling=gets people to persistently keep doing what they are doing (good reinforcement). In studies on infants, researchers show them photos of a face and after a while, the infants are no longer interested in looking. Then, researchers show a photo of a new face and the infants stare intensely at the face again. Habituation=behavioral response decreases to something over time (gotten used to it) Dishabituation=change in constant stimulus causes increase in response. Classical conditioning= processing of pairing a stimulus to a certain behavior. Emotion=immediate response specific to environmental events or internal thoughts (ex: when someone tells you that your outfit is on fleek and you feel happy). Interrupt or trigger change in thought or behavior.
