ECON 1201 Lecture 10: ECON 1201 , Lecture 10 , Elasticity
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Elasticity changes in price, income, and pricing of other goods. Measure of how responsive or sensitive consumers/producers are to. % px (perfectly inelastic) (perfectly (i. e. - . 5) elastic) Good with close substitutes : more elastic demand. Demand is more elastic over longer time horizons. Share of income spent on a good out of customer"s budget greater fraction of income spent on good, more elastic. Price elasticity and its relationship to total revenue or total expenditures in an industry. Total revenue or total expenditure (tr or te) is the amount paid by buyers and received by sellers of a good. It is the price of the good times the quantity sold (p x q) There is a direct relationship between price elasticity and tr. The impact of a price change on total revenue (the product of price and quantity) depends on the elasticity of demand. If demand in price is inelastic, price and total revenue move in the same direction.