PSY 3010 Lecture Notes - Lecture 7: Plans, Swot Analysis
Document Summary
You will develop a brief marketing plan outlining the introduction of a realistic product or service into the marketplace. (you can either present a new item, or an. Improved product based on a service or product that already. There is no specific outline that must be followed, but the following sections must be included. Finished marketing plans will be about 4-6 pages long. Company overview: in this section, the plan provides a brief description of the company, including perhaps its mission statement, background, and competitive advantages. Objectives/goals: this section offers more specifics about why readers are reading the marketing plan. Situation analysis: recall from chapter 2 that a situation analysis generally relies on swot considerations; therefore, this section describes the strengths, weaknesses, opportunities, and threats facing the company.
