PSY 3010 Lecture Notes - Lecture 8: Outlet Store, Swot Analysis, Marketing Mix
Document Summary
This marketing plan is to help with the introduction of a new sports equipment outlet store. This store is going to be a local owned store and will have a strong emphasis on the local market. We hope to try and offer similar product as the other sports stores in town but at a cheaper price. We will do this by offering deals through mostly the internet. We will also try and sponsor some sports teams around the area to try and get our name out. Since the company is in the midwest, we will have an emphasis in baseball but will have equipment for most stores. The different ways that we will make sure to become successful include: Identify the local market, target markets, and promotional opportunities. If we keep to this marketing plan we hope to become very successful and have a very long lasting business.
