HFT 1000 Lecture Notes - Lecture 4: Global Distribution System, Dynamic Packaging, Meeting And Convention Planner
2 Oct 2017
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Chapter 4: travel necessitates a variety of services, goal of service suppliers is reaching, serving, and satisfying travelers, serving travelers needs. Thomas cook is credited with being the first intermediary, packaging tourism services and then selling the package to tourists (intermediary- ex. Intermediaries make info and services widely available cost-effectively. They perform a variety of value-added functions such as, provide info about types and availability of services etc. Agencies big and small use global distribution systems (gdss), they have on-line schedules, availability, fares etc. Bundling of all components chosen by traveler to create on reservation. Sell on value, features, and benefits; not lowest (commodity) price. Responsible for coordinating the complete itinerary for a variety of activities. Objectives of incentive trips recognize top performers. Popular use of blogs, sponsored and non-sponsored. Tourism offices provide general info about certain area; nation, region, state/province, city. Often operate tourist info centers and central reservations offices.
