MGE 302 Lecture Notes - Lecture 14: Price Discrimination, Economic Surplus, Marginal Revenue

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Price discrimination: capturing consumer surplus: uniform pricing occurs when businesses charge the same rice for every unit of the product they sell. Second-degree price discrimination: when the same consumer buys more than one unit of a good or service at a time, the marginal value placed on consuming additional units declines as more units are consumed. Second-degree price discrimination takes advantage of this falling marginal valuation by reducing the average price as the amount purchased increases: there are many ways to design pricing plans that offer reduced average prices as quantity purchased increases. The total expenditure for a buyer purchasing q units of the good, The average price is equal to te(q) divided by the number of units purchased: + f , which shows that p falls as q rises (i. e. , quantity discount): determining the optimal values for a and f is a complex task, but we can give solutions for two simplified situations.

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