MGE 302 Lecture Notes - Lecture 12: Marginal Revenue Productivity Theory Of Wages, Network Effect, Average Variable Cost

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Essential concepts: market power is the ability of a firm to raise price without losing all its sales. Any firm that faces a downward sloping demand curve has market power. The less (more) elastic the firm"s demand, the greater (less) its degree of market power. The fewer the number of close substitutes consumers can find for a firm"s product, the smaller the elasticity of demand (in absolute value), and the greater the firm"s market power. When demand is perfectly elastic (demand is horizontal), the firm possesses no market power: the lerner index measures the proportionate amount by which price exceeds marginal cost: Under perfect competition, the index is equal to zero, and the index increases in magnitude as market power increases: when consumers view two goods to be substitutes, the cross-price elasticity of demand (exy) is positive. Six common types of entry barriers are: economies of scale.

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