CTD 281 Lecture Notes - Lecture 27: Private Label, The Home Depot, Wardrobe Stylist

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 281
• Professor: Darryl Thornton

Document Summary

General stores evolved from native americans, traders, and explorers. Spe(cid:272)ialt(cid:455) = li(cid:373)ited li(cid:374)es of (cid:373)er(cid:272)ha(cid:374)dise e(cid:454). Off-price= sell brand name/designers at lower than normal prices ex. Department= general lines of apparel, home furnishings, and housewares ex. Discounters= sell name brand merchandise at less than retail prices ex. Narrow and deep= few styles but many sizes ex. Broad and shallow= many styles and colors with few sizes ex. Primary purpose of a merchandiser= to make a profit. Ways to increase profits= increase sales, decrease cost of goods sold, and decrease expenses. Profit calculations= to compare and to interpret direction. Markdown= a price adjustment that reduces the original/previous retail price on an item. Purpose of a (cid:373)arkdo(cid:449)(cid:374): sell (cid:373)er(cid:272)ha(cid:374)dise that is(cid:374)"t selli(cid:374)g, to lure (cid:272)usto(cid:373)ers to the store, to compete with other stores, & to create quick cash. Publicity= free and voluntary information about a company/product. Public relations= same as publicity but long term. Advertising= space and time is paid for ex.