FASH 241 Lecture Notes - Lecture 1: Stella Mccartney, Karl Lagerfeld, Montgomery Ward
3 Feb 2017
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Document Summary
Unit five: the retail level: the markets for fashion. History and development of fashion retailing in the united states. Organization for buying and merchandising in department stores, specialty, and discount stores. Organization for buying and merchandising in chains, leased departments, and franchises. Operation of off-price retailers, factory outlet stores, category killers, boutiques, and showcase stores. Operation of non-store retailers, including direct sellers, catalog stores, tv home shopping, and internet sites. Fashion retailing involves the business of buying and selling or merchandising. It is the way fashion products are moved from the designer or manufacturer to the customer. The five r"s: rights merchandise, right price, right place, right time, and right quantities. 1800s, the first department store opened bon marche in paris. As the west became more settled, trading posts evolved into general stores; basics like guns parts, guns, food supplies. Sought to expand: saddles, salt pork, lamp oil, and ladies bonnets. First marketing experts, visited rural areas with luxury items.
