COM 100 Lecture Notes - Lecture 25: Simulcast, Narrowcasting

• School: Tunxis Community College
• Department: Communication
• Course: COM 100
• Professor: Muccino

Document Summary

Pick out type of programming based on audience. Ex: young african-americans and latinos => hip-hop and r&b. Took away limits on how many radio stations and one entity could own. Radio stations on the air that broadcast on the internet simultaneously. More and more people are doing this. In order for internet to be successful, it"s gonna have to do this. Ex: clear channel owns about 10% of all radio stations in the u. s. Programming comes from people 1,000s of miles away. Hear the same music all over the nation. Not helped by the closing down of lots of pirate stations. Average radio stations has about 2 or 3 dozen currents . Offers the diversity found in the old days . You can listen anywhere in the world. You can archive a program and listen to it later. Competition from internet and satellite radio spurred this. Non-network stations that agree to play network"s programming.