COM 100 Lecture Notes - Lecture 17: Monica Lewinsky, O. J. Simpson Murder Case, Water Cooler
4 Dec 2020
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Where the specific content of the medium is key. So: vote-guiding function of newspapers = content. Ex: weather news on tv guiding how you dress. Tied to general nature of the medium or conditions of that medium"s use. Nature of theater and experience that is central. Brought families together at the end of the day. Ex: couple listening to news on radio. Manifest function: find out what"s happening in the world. Latent function: couple listens to the radio in the morning so they don"t have to talk to each other. Ex: advertisement for a car in a mag. Latent: used by people who already own the car to remove second doubts about buying the car. But see ad and it reinforces their choice. It gives status, legitimizes status to people, ideas, social movements (tells us what"s important in the world) Ex: talks about taliban in afghanistan, monica lewinski. Ex: cover of time = pay attention to this.
