COMM ST 10 Lecture Notes - Lecture 11: Egyptian Hieroglyphs, Piccolo, Floppy Disk

• School: UCLA
• Department: Communication Studies
• Course: COMM ST 10
• Professor: Professor Suman

Document Summary

Day 11, 12: functions & storage issues of mass media. 20th century = age of mass communication (computers, tv, etc. ) 21st century = were are always connected to mass media. Mass media became more central & important in people"s daily lives. Mass media activities consume of the average american"s day. Most time spent on tv: 5 hours of tv a day. 97% of american households have a tv. Vast majority of households have >1 tv (average american household has it"s a waste of time) more tv"s than people) Medium function : based on how the medium is used (tied to the general nature of the medium & conditions of its use) But rather general movie-going experience is most important. Ex: family cohesion function of radio in the 1930s specific radio channels. Content function : based on what the medium conveys (tied to actual content of the didn"t matter, just brought people together medium)