01:830:321 Lecture Notes - Lecture 18: Self-Awareness, Social Facilitation, Deindividuation

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** next exam: wednesday after spring break ** Group: two or more people who interact, influence one another, and share a common identity (perceive one another as us ) Why join groups: attain goals/complete tasks, social identity/social relations, social facilitation. Mere presence of others: social facilitation. Strengthening of dominant responses whether correct or incorrect in the presence of others. Explaining social facilitation: arousal/vigilence theory (zajonc, distraction theory (baron, evaluation apprehension theory (cottrell, arousal/vigilence theory (zajonc) If the dominant (well learned) response is correct, performance is facilitated. Based on hull"s learning theory (e=hxd) where h is habits and d is drive. As drive increases, habits that are well-learned become more pronounced. Drive: key drawer, pants pocket, bathroom, bed dresser. But if leaving rushed, drive becomes high: key drawer, pants pocket, bathroom, bed dresser. Difference between well-learned and less well-learned increases. Test of arousal interpretation (zajonc & sales study 1)

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