01:830:321 Lecture Notes - Lecture 5: Brainstorming, Groupthink
23 Jul 2020
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Document Summary
Accountability cues affect the person"s cost reward calculation. Attentional cues focus a person"s attention away from the self. A technique that attempts to increase the production of creative ideas by encouraging group members to speak freely without criticizing their own or other contributions. Brainstorming over the internet or electronically is better. When people in groups make decisions that are more extreme than the initial inclinations of its members. Individuals are exposed to supporting arguments they hadn"t thought of before. People want to fit in with others in group. They sense the group"s position and adjust their own attitude even further in the direction to appear to good group members. Social categories explanation: tendency to categorize in in-groups/out-groups. In-group members want to distinguish themselves from out-group members. Excessive tendency to seek concurrence among group members. Emerges when the need for agreement takes priority over the motivation to obtain accurate information and make appropriate decisions. Selective bias in processing information at hand.
