04:192:365 Lecture Notes - Lecture 5: Tormato, Abbreviation, Organizational Identification
7 Jul 2020
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Document Summary
News releases: the media, format, style guide, & common mistakes. Follow up - analysis, clips, evaluation, interviews, related articles. What is a news release? (also known as press release) A straightforward statement of facts about a newsworthy event primarily for distribution to the news media. The most important element of a news release is the news . The most basic communication instrument of public relations! The primary means of communication between an organization and the media. Once issued, becomes an official document of the organization. Must be reviewed and approved by persons of authority and control. Must be written with care and professionalism. Must be written according to a particular format. Must be written in the expository style. Should be part of a communication strategy that is aligned with business goals. May be issued in response to mandatory disclosure requirements.
