MC 4001 Lecture : Mc 4001 Notes Cont
Document Summary
News style conventions: short sentences, simple language, objective writing, neutrality, accuracy, newsworthy information, strive for simplicity. House style- organizations use a certain style of how they release news. 30: end, more line if there is more information/another page put more- at the bottom of the page, works in conjunction with slug line, slug line top right corner of the page. 3 or 4 line summary on each subsequent page (may include page #: boiler plate (statement, brief statement on the company that is releasing the information. Job is to identify what the organization does and how it stands out. Announcement and spot announcement releases: to announce an occurrence (appointments, promotions, events, key to announcements is to have it come from the appropriate person. Reaction releases: response to harmful situation or statements, response to other information that has bearing on the client. 5 extra points who brings in the grossest food chain crisis.
