COMM 1101 Lecture Notes - Lecture 11: Faial Island, Kinesics, Nonverbal Communication

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Lecture notes nonverbal communication: nonverbal communication is more important than verbal communication. Example: the 90% rule says that 90 percent of all communication is nonverbal. Mehra(cid:271)ia(cid:374)(cid:859)s theor(cid:455) there are three elements in any face-to-face communication: People want all three of these elements to be congruent. Mehra(cid:271)ia(cid:374)(cid:859)s first stud(cid:455) (cid:272)o(cid:373)pared the se(cid:373)a(cid:374)ti(cid:272) (cid:373)ea(cid:374)i(cid:374)g of (cid:374)i(cid:374)e different words expressing feelings with the tone of voice of the speaker. He found that tone was more influential than meaning. Mehra(cid:271)ia(cid:374)(cid:859)s se(cid:272)o(cid:374)d stud(cid:455) (cid:272)o(cid:373)pared fa(cid:272)ial e(cid:454)pressio(cid:374)s a(cid:374)d to(cid:374)e of (cid:448)oi(cid:272)e a(cid:374)d fou(cid:374)d that facial expression was more important at a ratio of 3:2. 38% of communication is tone of voice. The mehrabian study is entirely about feelings. His study only included women, and his methodology was simplistic. Mehrabian combined results of two different studies using different methods. His results only relate to when a communicator is talking about their feelings or attitudes.

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