BUSMK-256 Lecture Notes - Lecture 15: Junk Food, Australian Communications And Media Authority, Puffery
8 Dec 2020
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Document Summary
Broader communication environment: legal, ethical and social perspectives. Highly visible and persuasiveness, imc subject to scrutiny and regulatory concerns in advertising decision making. Ethical nature of communication and its potential to offend, exploit, mislead or deceive consumers. Criticisms of advertising and marketing communications in general two viewpoints. Concerning the value of communication and advertising. Proponent"s and critic"s laws continuously tested before the courts. Ethics codes are constantly challenged by groups and individuals within a society. Ethics are not codified and are often subjective. Qld will ban junk food and alcohol ads at government property (?) How influential advertising is, how manipulative it is and how it exploits vulnerable groups such as children. Social and ethical perspectives are open to interpretation what is controversial for one person or group may not be the same for another. Depending on who"s perspective (advertiser or consumer) how the truth should be represented in imc elements can be quite different.
