BUSMK-256 Lecture Notes - Lecture 8: Sales Promotion, Loyalty Program, Kia Cerato
8 Dec 2020
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In 2018, coles launched "little shop 2" as a continuation of its previous successful "little shop" campaign. Spend some time researching on the "little shop 2" campaign and consider the campaign in light of the various concepts discussed this week. Specifically, answer the following questions. (1) write two likely smartt communication objectives for the "little shop 2" campaign. Monitor number of sales transactions per day during the course of the little shop 2 promotional period and whether sales growth is recorded and can be correlated to the. Little shop 2 campaign: there are two key audiences that are being targeted through coles little shop 2 campaign. The primary audience is families with young children between the ages of 3 and 12 who beg their parents to shop at coles in order to receive the collectable items for toys to play with or trade at school.
