MGMT 3610 Lecture Notes - Lecture 19: Data Mining, Google Analytics, Southern California Earthquake Center
4 Jan 2021
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Document Summary
Data visualization is often used by sectors to boost sales to current customers and reach future buyers on emerging opportunities and demographics. The warc estimates that by 2020 most of the globe"s marketing dollars would be invested digitally, suggesting that businesses around the world have figured out how valuable web data is. Data visualization provides businesses with valuable insight into untapped data and communications which would otherwise be overlooked as a vital step in the data processing (telea, 2014). The tourism industry has been among the first ones to envision data to assess which locations seem to be in high demand. Energy suppliers need to know the demand rises and declines, to schedule them. Visualizations lead to accelerating decision-making in the dynamic financial world. A further example of data visualization is a world map displaying the density of the population. The list continues and it is glaringly apparent that in modern days, data visualization takes place throughout every sector.
