IBM 301 Lecture Notes - Lecture 11: Focus Group, Brainstorming
20 Mar 2019
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Document Summary
Brainstorming: the process of getting a group to think of unlimited ways to vary a product or solve a problem. Focus group: the objective of focus group interviews is to stimulate insightful comments through group interaction. The limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. Despite the amount of time and money spent on developing and testing new products, a large proportion of new product introductions fail. The most important factor in successful new-product introduction is a good match between the product and market.
