HRT 240 Lecture Notes - Lecture 6: Swoosh, Focus Group
21 Mar 2019
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Document Summary
[1] is the process of getting a group to think of unlimited ways to vary a product or solve a problem. Adding additional products to an [1] product line in order to compete more broadly in the industry (line extension). Brand [1] is a part of a brand that can be spoken, including letters, words, and numbers and brand [2] is the elements of a brand that cannot be spoken (e. g. , nike"s "swoosh"). Brand [1] is the value of company and brand names. brainstorming existing mark equity. "diffusion" is the process by which the adoption of an [1] [2]. innovation spreads. Four types of consumer products are [1] product, [2] product, [3] product, and [4] product. convenience, shopping, specialty, unsought. The objective of [1] group interviews is to stimulate insightful comments through group interaction. focus.
