HRT 240 Lecture Notes - Lecture 5: Sampling Error

• School: Cal Poly Pomona
• Department: Hospitality Management
• Course: HRT 240
• Professor: Edward Perez

Document Summary

"what did you like the most about out product?" open. Marketing research problem is for determining what [1] is needed and how that [2] can be obtained [3] and [4]. information, information, efficiently, effectively. One of the advantages of secondary data is it aids in determining direction for. Primary data is information that is collected for the [1] [2]; used for solving the [3] [4] under investigation. primary data collection first time, particular problem. Role of marketing research: marketing research is the process of [1], [2], and. [3] [4] relevant to a marketing [5]. planning, collecting, analyzing data, decision. "sample" is a [1] from a larger population. "sampling error" refers to error when a sample somehow does not [1] the target. The secondary data is the data [1] [2] for any purpose other than the one at hand. subset represent, population previously collected.