IBM 301 Lecture Notes - Lecture 9: Entscheidungsproblem, Simple Random Sample, Sampling Error
20 Mar 2019
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Document Summary
Marketing research is the process of planning, collecting, and analyzing data relevant to a. Marketing research can help managers in several ways: It improves the quality of decision making. It can help managers serve their customers accurately and efficiently. It helps managers gauge the perceived value of their goods and services, as well as the level of customer satisfaction. Steps in a marketing research project: define problem, plan design/primary data, specify sampling procedure, collect data, analyze data, prepare/present report, follow up. Determining what information is needed and how that information can be obtained efficiently and effectively. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision - making information. A broad-based problem that uses marketing research in order for managers to take proper actions. Secondary data: data previously collected for any purpose other than the one at hand.
