PSY 005 Lecture Notes - Lecture 19: Implicit-Association Test, Social Desirability Bias, Psy
4 Oct 2020
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Difficult to obtain and may not be as sensitive for assessing explicit attitudes. Experiment: results showed that participants in the negative attitude condition sat further away from the individual and smiled less often than did participants in the positive attitude condition. Unobtrusive measures: participants usually do not realize that their attitudes are being assessed. Reduce problems of self-presentation and social desirability. Difficult to design there are conditions under which attitudes do not predict behaviour very well. One category of physiological reactions that has received attention is symptoms of arousal, such as heart rate and blood pressure. Exposure to negative or dislike objects increase arousal. Strong feelings of likely and strong feelings of disliking may produce similar levels of physiological arousal. Facial electromyography: a procedure for measuring muscle contractions in the fact that may be sensitive to positive versus negative responses to a stimulus.
