PSY 005 Lecture Notes - Lecture 22: Psy, Theory Of Planned Behavior, Selective Perception
Document Summary
People often see what they expect to see and what they want to see, based on their attitudes. Attitudes can influence what we notice and how we interpret events. Example: positive attitude toward a co-worker: interpret ambiguous information positively (and vice versa) Can occur for both explicit and implicit attitudes. Perceivers" implicit attitudes toward another person can affect how social information is encoded. We are generally motivated to interpret information as supporting our attitudes. Information that supports our attitudes can serve to validate our identity. Experiment: showed selective perception of information based on participants" attitudes toward the death penalty. Pro-capital punishment participants became more pro, and anti-capital punishment participants became more anti. People became more extreme after reading the mixed information on the issue. Experiment: results showed that participants"" perceptions of the coverage were strongly correlated with their personal views on the issue.