MKT-3210 Lecture 1: MKT 3210 Chapter 1-Notes OneClass
Document Summary
Mkt 3210-chapter 1/lecture 1-the emergence of sports mkt. The exchange process- a marketing process in which buyers exchanges goods and services, which are valuable to each party. Conditions must be met for the exchange process to happen: Each party has a valuable thing to offer. Parties must be free to accept any offer. Two or more parties must be involved. Sport- a physical activity that is intended for pleasure. In some cases, it is essential to be physically fit and in great condition to play a sport. In other cases, it involves skill and stratagems. Sports in the entertainment industry- wwe (world wrestling. Marketing orientation- planning goals and aspirations for the company and developing a strategy to accomplish a company goal. Intelligence generation: an analysis of consumer demand that drives the marketing strategy. Intelligence dissemination- sharing information with colleagues and other contemporaries.
