SOC210 Lecture Notes - Lecture 11: Bullfighting
18 Jul 2015
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Economic motives: sport organizations look for global markets, fifa, the nhl, mlb, etc. seek global media exposure and expansion, corporations use sports as vehicles for global expansion, one goal is to make money, another goal is to sponsor enjoyment and pleasure in order to establish ideological outposts in the minds of people around the world. Structural and goal changes: rule changes are made to make action more exciting, understandable, and profitable by, speeding up action, increasing scores and scoring chances, balancing competition, maximizing dramatic moments, providing commercial breaks, goal: total entertainment experience. Heroic orientations: danger and excitement of movement, emphasis on style and dramatic expression, willingness to go beyond limits, commitment to success of sponsor. Sport examples lets think : how has the commercialization accentuated heroic values emphasized by athlete"s, coaches, sports commentators, journalists, and spectators for, hockey, baseball, basketball, football, soccer, winter olympic sports, bull fighting.
