ECON-2110 Lecture Notes - Lecture 1: The Big Questions, Profit Maximization, Marginal Cost
Document Summary
Chapter 11 - profits, prices and costs under competition. Profit is the main motivation for firms" actions. Some firms have more control over prices than others. There are many buyers and sellers, each small relative to the total market. Competitive firms have no price control: the market determines each firm"s price. Firms look for ways to maximize profit. Profit = pi = total revenue - total cost. Total revenue = price x quantity (p x q) Fixed costs are costs that do not vary with output. Variable costs are costs that do vary with output. Total cost = fixed costs + variable costs. Since a firm in a competitive market must sell its output at the market price, profit maximization depends only on the firm"s output decision. Each time the firm produces another unit there are extra costs and extra revenues. Profit maximization is about comparing the extra revenues to the extra costs at the margin.