SUST 510 Lecture Notes - Lecture 9: Scientific Reports, Larsen Ice Shelf, Dirty Politics
21 Jan 2019
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Document Summary
Communicating complex sustainability issues emphasize climate change as a present, local, & personal risk, facilitate more effective and experiential engagement leverage relevant social group norms frame solutions in terms of what can be gained from immediate action. Appeal to intrinsically valued long-term environmental goals & outcomes. An exploration of techniques used by agencies to communicate sustainability issues. Consider ideas related to your communication plan for assessment item 3. Present issues in novel and innovative ways. Change or re-develop messages and strategies to meet changes in issues and/or audiences. Ensure credibility, e. g. through use of scientific data or working with people directly affected, as messengers. Making invisible risks real" through photographs as witnesses". Diversity of audiences & modes: scientific reports, legal reports & policy recommendations - lobby governments & international negotiations; Direct action/visual opportunities for media, information provision, awareness raising. Independence, we do not accept money from governments, corporations .
