ACCTG 1 Lecture Notes - Lecture 11: Crisis Communication, Mental Model, Risk Perception
Document Summary
Best practices in risk and crisis communication: implications for natural hazards management. Primary foci within natural hazards field: understanding why some (and which) practices are adopted to mitigate perceived risks and other are not effective communication identified as key. Scenario: need for better (more flexible) wildfire management strategies. Suppression-oriented response style over the past 100 years needs to give way to a less ag- gressive set of strategies (e. g. modified suppression) Barrier to this change could be public response, so it is important to understand how people may respond, as well as how to communicate the need for more flexible strategies. Currently, research has focused on either risk or crisis communication, but understanding communication may require a more holistic view". Hypothesis: effective communication both before and during the fire will be associated with ac- ceptance of more flexible fire strategies during the fire".
