SUST 510 Lecture Notes - Lecture 3: Social Change, Memorandum
21 Jan 2019
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Document Summary
Approaches to sustainability communication that empower individuals and communities. Hierarchy of goals and purpose of communicating sustainability. Dialogue between individuals, communities, and decision makers. Information for understanding, negotiation, voicing of issues and aspirations. Through the use of diverse tools and channels. Exchange for understanding, negotiation, voicing issues & aspirations cas. Legal and regulatory systems that protect freedom of expression. Enhance access to information for the poor. Pormate the public"s rights to official information. Facilitate pluralist and free media at national and local levels. Identify those with rights and responsibilities who can make the required changes. Ex: reduce demand for palm oil among sunshine coast shoppers. How are you going to represent this information to the target audience. Present aspects of issues that are relevant to audience. The emotional impact on the audience must be considered carefully as it can be far stronger than the impact of words alone (moser 2010) Select messengers who are credible, relatable, familiar, distinctive, effective.
