PR 680 Lecture Notes - Lecture 49: Foal, Focus Group, Computer-Assisted Telephone Interviewing

• School: Ball State University
• Department: Public Relations
• Course: PR 680
• Professor: Dr. Sungwon Chung

Document Summary

The main goal of surveys is to inform and simplify the world around us by giving us key pieces of information. Somewhat ironically, that foal of simplification involves many complicated steps. These 10 steps are broad brushstrokes that are easy to describe but hard to execute. In their most basic form, surveys are a tool to represent a broader group. You have to decide that group and your reason for studying them early on. No survey mode is perfect for all scenarios. You have to carefully choose the mode in light of your needs and resources. In practice, writing good questions requires painstaking consideration. If you think you wrote great questions, sometimes you think they"re better than they actually are. This means that all questions should be pretested, either by: Samples consist of the people you"re trying to interview. A great questionnaire will yield a junk survey with a bad sample.