SOC221H5 Lecture Notes - Lecture 8: Pearson Education, Pork Barrel, Huguette Tourangeau
Document Summary
Design layout process of actually taking the survey is. Planning for how you"re going to record the data. Understanding who you are going to include in the survey. Has to do with budget, your research question. Selecting sample understanding who your sample is and how to get them. Rechecking your data, you want to make sure your data isn"t off, checking for errors. Final product that gets seen by people. When you write it up as a research report. Having it peer-reviewed: jargon, slang and abbreviations. Don"t want it too casual but also not too formal: vagueness. A way to make it less vague is to but boundaries on time: emotional language, prestige bias. Might be inclined to agree with the expert: double-barreled questions. Shouldn"t be asked as a joint pair: beliefs as real. Would be better to get a gage of the relationship: leading questions. Common question: issues beyond respondent capabilities.
