PR 660 Lecture Notes - Lecture 2: Crisis Communication

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

One great aspect of any theory is the ability to give a framework to organize the various concepts of how it can be used in a situation. It"s useful to put the concepts from scct into models that show how they relate to one another and form relationships with one another. There is a strong and negative correlation between the reputation of the organization and responsibility of the crisis. Attributions of responsibility strongly effect how the organization"s reputation is viewed. The stronger the attribution of responsibility to the crisis, the more damaging a crisis can be to the organization"s reputation. This affects how interactions with the organization will go in the future. There is a strong and positive correlation between reputation of the organization and potential supportive behavior. These are intentions to engage in things that help an organization. A negative reputation equates to less supportive behavior from stakeholders. A positive reputation should create more supportive behavior from stakeholders.