JOUR 625 Lecture 6: Losing a trademark
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22 May 2020
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Imagine a circumstance where your trademark loses what makes it distinctive. There have been many situations in the history of america where products had once been a name of the brand. No matter the product source, because consumers used it so much to describe the product, it eventually became generic and lost its distinctive qualities. There is actually a name for it called genericide. You can lose your rights to your trademark if you product is so successful that people don"t refer to you as the original source and instead refer to the product as the general name for everything. Things other than products can also lose their distinctiveness, like shapes and colors. In a lot of circumstances, these need to be distinctive in order to be protected. If you are trying to protect the shape of your product, it needs to have a mark and distinctive sort of shape.
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