JOUR 625 Lecture Notes - Lecture 5: Kodak
22 May 2020
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Trademarks are anything that you can distinguish as something like a good or product, such as: For example, if you go into dunkin donuts, you can tell it"s dunkin donuts from the colors, theme, and layout. You know you"re in the apple store because of how everything is arranged and looks. Anything that you can distinguish as something a company is a part of from other companies can become a trademark. The most common trademarks are the one"s that are obvious, like words (kodak, nike, amazon, Slogans are things that can be trademarked because they tell you about the brand and make it more unique as a source of their good. You know when you see a certain slogan that it represents the company. There is a substantial difference between trademarks and copyrights. You can trademark brands, you can"t copyright them. Copyrights are things that protect someone"s original work that was created in a tangible form. (books, poems, art, music).
