COMM 210 Lecture 5: (Small) Day Five - 9-14-2017
27 Sep 2017
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Document Summary
Ensures the topic is relevant to your listeners. Helps speaker address audience expectations and motivations. Avoid: focusing only on issues important to the speaker, thinking everyone has had the same. Do: focus on audience feedback, respect diversity, take audience attitudes into consideration. Psychological: considering the beliefs, attitudes, and values. Age, sex and gender, geographical location, group affiliation, socioeconomic factors. Types of audience analysis experiences audience members. Attitudes: an emotional reaction to an idea / object / person / or behavior, attitudes are the. Values: at the core of the bav system, these are the hardest to change or influence, this is because values are tied to an individual"s personal identity. Physical setting: staging, seating arrangement, indoor/outdoor, physical room characteristics, Occasion: time of year, purpose of presentation. Time of day: early morning, after lunch, close to closing lighting.
