COMM 210 Lecture 5: Audience Analysis
28 Sep 2016
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Document Summary
Makes sure audience expectations and motivations are addressed. Expecting everyone to have the same experiences as you (the speaker) Be aware of the feedback the audience is giving you and take it into consideration. Audience is arranged into statistics based on social categories: ex] gender, age. This is the traditional approach to speeches but is not always effective: can lead to biases based on appearances must avoid. Considers the potential impact of different beliefs, attitudes and values of the audience on the interpretation of the presentation: ex] a christian listening to a speech about wicca. The things that people consider to be facts. Requires a change in attitude first: attitude. This is the easiest to change: values. These are the hardest to change: attitude is easiest to change, beliefs can only be changed after the attitude, values are the hardest to change. The size of the audience, the physical space, and the nature of the occasion are taken into account.
