Women's Studies 2161A/B Lecture Notes - Lecture 10: Moral Panic, Marketing Strategy, Sexualization
6 Dec 2018
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Sexualization: the ways that sex is increasingly visible in contemporary culture, culture is obsessed with sex, the way it exists in our culture has changed. Men: product being sold more often related to sexuality, dominance. Inauthentic/fetishized lesbianism: phallic and porn imagery, product sold doesn"t have to do with sex or sexuality, passive female. Consider: exaggerated femininity is aspired to for young women, plastic, perfectly groomed, huge features, girls can see as beautiful at uncritical age of 4 (young, marketing strategy for dolls. Includes weird fusion of real girl and plastic doll: can buy every product as bratz, barbie, etc. Idea of what the ideal image for women is that carries into adulthood. Female perfection more sexualized by definition: particular view of women through ads, etc, and it can be normal girls who see sexual allure as primary passport as means for success. But young girls may not be able to .
