Sociology 2233 Lecture Notes - Lecture 7: Cognitive Miser, Availability Heuristic, Stroop Effect
2 Jan 2020
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Document Summary
Automatic thinking: describes thinking that is non-conscious, unintentional, involuntary, and effortless (i. e. ) The stroop test: automatic thinking can be distinguished from the controlled by not, its occurrence outside of awareness, being guided by intention, being subject to deliberate control, involving effort; and, being slow and cumbersome but fast and efficient. Automatic structures rely on knowledge structures, which are organized packets of information that are stored in memory. Knowledge structures that represent substantial information about a concept, its attributes, and its relationships to other concepts. These are knowledge structures that define situations and guide behaviour. Refers to planting or activating an idea in someone"s mind. Refers to how information is presented to others. Mental shortcuts that provide quick estimates about the likelihood of uncertain events to make judgements quickly and efficiently. The tendency to judge the frequency or likelihood of an event by the extent to which it resembles the typical case.
