Psychology 3723F/G Lecture Notes - Lecture 2: Three Witches, Blood Donation, Semantic Differential

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

Lecture 2: chapter 2: the three witches of attitudes: attitude content: multicomponent model. Cognitive component: beliefs, thoughts & attributes we associate w an object. Thought-listing; ppl list their thoughts about the attitude object. Belief ratings: probability that an attitude object possesses various traits (eg -5 to +5) Affective component: feelings or emotions linked to an attitude object. Self-report: mood adjective checklist or positive & negative affect schedule. Behavioural component: past behaviours or experiences regarding an attitude object. Supporting evidence: affect, beliefs & behaviour emerge separately in factor analyses of verbal & nonverbal measures of attitudes. The 3 factors independently to predict overall attitude. The 3 factors are typically (not always) positively correlated w each other. Ppl differ predictably in the relative in uence of the 3 factors on their attitudes. Semantic differential measures: researchers used the same semantic scales to assess both cognition & affect for a particular object - just framed the scales differently.