Psychology 3723F/G Lecture Notes - Lecture 2: Externalization, Cognitive Dissonance, Likert Scale

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Issacs

Document Summary

Attitude content theory: cognition what do you think, thought-listing people list their thoughts about the attitude object, usually in response to a persuasive message. Or they can response to desirability of these characteristics. Belief ratings you attitude towards the object multiplied by whether it was positive or negative leads to your score about that attitude object. Attitude = attitude object x positive/negative (-3 to +3) + attitude object x positive/negative (-3 to +3) : affect how do you feel, self-report. Mood adjective check-list: researchers could then take this list and tailor questions towards your attitudes towards the attitude object. Positive and negative affect schedule: facial emg measures electrical activity in the smiling and frowning muscles. For example, during a counter-attitudinal vs. a pro-attitudinal message. There may not be initial, obvious facial expressions but there may be evidence of micro electrical activity: behavior how do you act, self-report.