Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 7: Sergey Brin, Web 2.0, Planned Obsolescence
13 Aug 2016
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Document Summary
Made possible by free web platforms and inexpensive software tools. People are able to share media and easily access media produced by others. We have moved from media to social media. 2000s, saw a shift in internet users accessing content produced by other non-professional users. Communication took place through a variety of forms: email, posts, comments, reviews, ratings, votes, links, etc. People increasingly get their news from social media sites. Mobile phones act as an important platform for media production and consumption. The practice of everyday media life: tactics as strategies. User-generated content is celebrated by a number of different players. Replacement of mass consumption of commercial culture with mass production of cultural objects. Tactics ways in which individuals negotiate strategies that were set out for them: ex. Most objects which people interact with in everyday life are mass-produced goods. Consumer and culture industries have turned every sub-culture into products.
